Advice to a fellow Author

I wrote a teeny little book, which is occasionally impressive to some. A friend recently reached out about help marketing his own book, and what he needed to do to make it “go viral” 🙂 After a friendly preamble, here was my response: I see that there are a few hurdles to getting your book […]

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When to hit Send

FAQ: When should I publish to social media / send my email campaign? Short answer: Now Longer answer: N.O.W. (Never On Weekends) Better answer: When people are likely to be looking at their inbox/feed Best answer: When you have something worth publishing Smart answer: Tuesday morning at 9am for your target audience’s local time Smartest […]

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