Behind the scenes of Rapid Video Development

Behind every video is a story. This story reveals what’s possible in video production, and the common fears we all must address. First, watch this 48-second video that took just under an hour to produce (start to finish) for zero budget with a crew of one. Did you like it? ATD sure did, they featured it top-front-center […]

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Advice on Video Production for the Small Screen

As a followup to last week’s recommendations about YouTube & SEO, here’s another fantastic resource for bootstrapping your video production. The folks at Wistia & Hubspot have created the perfect guide that pulls together everything you need to know to get started — and have fun doing it! Here’s an example: They also cover other important things […]

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YouTube SEO in 6min & other recommendations

I’m the guy that designed/wrote/directed/produced most of the YouTube Certified Online training for YouTube. So I’m qualified to say that the following video released just today by James Wedmore has most everything you need to know to get started with video marketing. James Wedmore and I don’t know each other, I get no kickback from sending people his way […]

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When to hit Send

FAQ: When should I publish to social media / send my email campaign? Short answer: Now Longer answer: N.O.W. (Never On Weekends) Better answer: When people are likely to be looking at their inbox/feed Best answer: When you have something worth publishing Smart answer: Tuesday morning at 9am for your target audience’s local time Smartest […]

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Drums & Guns

Two video marketing projects I delivered are now on YouTube and gathering views/sales/audience for their owners. I’m happy to have a few more works samples in the portfolio. One is for my friend Zorina Wolf and her Whole Person Drumming method. Last year I attended her weeklong drum intensive with GoPros in hand (and headband, belt-buckle, etc.) […]

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