Data de Ching, ch 1


Everyone likes to ask for data.
But not everyone likes to use it.
And some of us use data differently.

Is data justifying previously held beliefs?
Or is it being used to challenge existing ones?

Are decisions being made “from the gut”? Based on “experience”?
Or are they driven by the information gathered?

When data jumps by surprise, do people react with panic/praise?
Or do they examine the underlying factors?

Data is useful for all.
Even to those who only ask and never do.

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