Data de Ching, ch 3

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Data can sway choices
only when choices are swayed by data

All the data in the world
will not convince those
who made up their minds
before any data got in

To help data to help people to choose
we give it voice, we give it story
we find the target
choice itself

Once the choice is clear
and before The Chooser has chosen
we find the data, we help it speak
then we rest, silent

Know the choice, know the data
Let the choice weigh upon
someone else’s shoulders
Data is ever-unburdened

For better or for worse,
The Choosers get to choose



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