What ever happened to Snap Synapse?


Snap Synapse LLC is currently dormant, though not totally gone.
The website is still up, see for yourself at SnapSynapse.com

Though I never used Snap Synapse as a pseudonym, some people thought it was. Nope! My name is, and only has ever been, Sam Rogers. But for social media about my work in certain areas, SnapSynapse is a handle that I’ve used frequently, especially in the 2010s.

So what is Snap Synapse? It’s a company that I started originally as a side-project doing web development in the early 2000s, and as a music publisher for my music catalog. In 2008, I incorporated as a single-owner LLC (in Nevada where they let you do that kinda thing, which California did not). Then in 2016, as a Utah LCC as I had moved there. By that point the company was heavily focused serving the internal Learning & Development needs of clients such as Google, Deloitte, ADP, AAA, Sunrun, etc., but not exclusively. Snap Synapse also purchased my girlfriend’s boutique publishing company (Clear Mind Publishing) around that time to help manage her audiobooks and other products.

Judging by this 8 year cycle, Snap Synapse should be back in some new form in 2024 ;)

The company was really only ever an umbrella for work that I was delivering. I sometimes outsourced help for parts of projects, but mostly it was me doing everything all the time. The corporate structure helped me cut through all the red tape to work with larger clients, and it also helped not alarm people that it was really me delivering for them (I like to deliver inhuman-scale results, which can sometimes scare people).

What happened to it is that as I expanded into more an more different arenas, I found things that worked and things that didn’t. And mostly, they didn’t.

Now don’t get me wrong, I had a very successful learning consulting business, especially for a few years there after my raving success at YouTube. But eventually I hit a wall and couldn’t get where I wanted to go (business data) because the company was holding me back. Even the fastest high-performance race car does not make a very good airplane.

So in 2020, I finished sunsetting all my Snap Synapse clients and I took a real jobby-job with a global company in a heavily-regulated industry that makes products I believe in. Now that I work as the Global Learning Technology & Analytics Manager for ConvaTec, Snap Synapse doesn’t see much action. This may change again someday, if needed. Consulting and Publishing are two reasons that it might.

In the meantime, it’s nice to just be Sam.

Did I miss anything? Questions and fanmail are welcome in the comments below.